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The CPC Central Committee and the State Council attach great importance to brand development undertakings. On April 24, 2017, the State Council approved to set May 10 of each year as "China Brand Day". Since 2018, China Brand Day events have been held in Shanghai for consecutive three years. Guided by Xi Jinping's Thought on Socialism with Chinese Characteristics for a New Era, the 2020 China Brand Day Online adheres to the New Development Concept, focuses on the supply-side structural reform, insists on promoting reform, development and innovation through opening up, firmly implements the strategy of boosting domestic demand, to continuously promote brand development and accelerate the building of branding as a new growth driver for high-quality development. Brand consumption activates new moves in the powerful domestic market, while brand products meet new needs of the public in pursuit of better life. It's themed with "China Brand, World Sharing; All-Round Moderate Prosperity, Sophisticated Life; Power of Brand—Combating COVID-19 in Full Swing". The event includes the Exposition on China Indigenous Brand Online and International Forum on China Brand Development Online.